Helping Banks and Credit Unions Use Market Information to get better returns from Marketing Investments

 

Home Branch Market Analysis Branch Performance and Potential Customer Relationship Maximizer MCIF Problem Quantisis Solution

 

 

 

 

The Quantisis Solution

At Quantisis Research we ensure that our clients get a better return on their MCIF system investment and reduce their costs to operate it.

We provide an outsourced solution to MCIF operation, giving you enterprise-wide access to its information and analysis. Our CRM professionals combine expertise in banking, marketing and database operations to provide timely, accurate and intelligent responses to your information demands.

How it works

Our relationship with each of our clients is customized according to their particular needs. It generally follows one of these two models

Outsourced MCIF Operations. For some banks we are their marketing information department. We operate their system in our offices and all requests for information are handled by us. We drive the process of developing strategy and measuring performance. This eliminates the need for internal staff with marketing database skills.

MCIF Consulting Here we strengthen and complement the internal resources of the bank. Typically we do an initial in-depth analysis and opportunity identification for the bank, and then we receive the quarterly updates of your database to provide ongoing performance reporting and strategic recommendations. We may also provide supplemental support for specific market segments such as small business.

The best way to get started? Find out how our Customer Relationship Maximizer program can get you started toward increased returns and lower costs on your sales and marketing initiatives

Why Outsource?

Quantisis Research brings you the advantages of a fully dedicated MCIF department at about a quarter of the cost.

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Strategic Focus: Any MCIF presents an impressive quantity of information. But without focus, the sheer volume can be overwhelming. We will drill into the information, and present you with those facts and trends with the greatest strategic significance for your bank. We go beyond the presentation of data to the identification of actionable opportunities.

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System Expertise: We are marketing database professionals. Our experience means we not only answer your questions, but also suggest questions to ask. Because we use MCIF systems every day for multiple banks, we will have a level of experience and familiarity with the tool that you can’t develop internally.

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Bank Marketing Experience: We bring years of marketing, sales management and product development experience in the banking industry. We work with non-competing community banks throughout the northeast. This gives us a perspective to help you think through your initiatives and benchmark your results.

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Dedicated Specialists: This is our business. Whereas you must fit it in amongst all your other sales and marketing responsibilities, we are analyzing your market position, identifying your opportunities and evaluating your performance, without the distractions of your other priorities.

What it costs

Quantisis Research will work with you to find the payment arrangement that best meets your needs

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Perhaps you want the assurance of full time on demand service at a fixed cost. This is usually the most economical for active users and has the advantage of being a predictable budget item.

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Other clients want to minimize their fixed costs and then pay based on usage. This may make it easier to assign costs to specific departments or programs.

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You might even want Quantisis to fill a temporary need. We can support you for a limited time during a staff member’s leave of absence.

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Your cost will depend on the size of your bank, but is typically about 25% of the cost of an internal staffing solution.

 

 

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